065 | Running businesses with remote teams, writing, work and travel as a parent with Kate Toon | PT 2

PT 2: Kate Toon is an award-winning misfit entrepreneur, down to earth human and parent of one kid. Through her Stay Tooned group of companies, she's on a mission to demystify digital marketing and has helped over 10,000 businesses to date.

In the second mini episode, we talk about marketing funnels, playing the long game in business, adjusting your expectations as a parent and how she’s combining business and family travel this year.

THINGS WE TALK ABOUT:

• Why she provides a lot of free resources and plays the long game, preferring a gentler approach to marketing and sales
• My approach to content marketing, providing value and customer experience and why it involves an ice barge in New York
• The relief that can come with knowing you can’t control everything as a parent, including how your child will evolve as they grow up
• Becoming a new parent in Australia, far from her family in the United Kingdom and being the first of her peer group to have a child
• Being paid to speak at a conference in Europe and being able to bring her teenage son with her, while travelling around and exploring together

Thanks to Kate for taking time out of her day to speak with me about her approach to marketing and sales, releasing control as a parent and celebrating the moment in business and life that she’s at.

Season 5 has been sponsored by the Startup Women Fund, presented by Startup Canada, Scotiabank and UPS.

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ABOUT KATE TOON
Kate Toon is an award-winning misfit entrepreneur, down to earth human and parent of one kid. Through her Stay Tooned group of companies: Digital Masterchefs, The Recipe For SEO Success and The Clever Copywriting School, she's on a mission to demystify digital marketing and has helped over 10,000 businesses to date. She is a renowned speaker, podcaster and author, and was named Businesswoman of the Year and Training & Education Provider of the Year at Australia's My Business Awards.

CONNECT WITH KATE
Website katetoon.com
LinkedIn @katetoon and @company/kate-toon
Twitter @KateToon
Facebook @kateToon
Instagram @katetoon
YouTube @katetoon
Read her latest book Six Figures In School Hours

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ABOUT MIXING BABIES AND BUSINESS™
Where parenthood meets professional development:
As a social impact movement and community, I'm focused

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